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What does a digital marketer do for your business growth?
In general, a digital marketer is responsible for generating leads and increasing brand awareness through various digital channels.
A Digital Marketer’s job is to drive brand awareness and lead generation through digital channels. They spend their days creating, posting, or updating content, monitoring or managing social interactions and campaigns, and performing other tasks to help a company’s digital channels.
A day in the life of a Digital Marketer may include managing social media marketing campaigns, working on search engine optimization or search engine marketing efforts, overseeing email campaigns, and creating content for a company blog, depending on the company, industry, and seniority of a role.
Typically, Digital Marketers have some or all of the following digital marketing responsibilities:
| S.No | Digital Marketing Activities |
|---|---|
| 1 | Social media marketing |
| 2 | Inbound marketing |
| 3 | Email marketing |
| 4 | Content marketing |
| 5 | Public relations |
| 6 | Pay-per-click (PPC) ads |
| 7 | Search engine optimization |
| 8 | Marketing analytics |
Social media marketing
Social media marketing is all about reaching large audiences through social media channels such as Facebook, Twitter, Instagram, Reddit, and LinkedIn — and this necessitates the creation of smart and relevant content campaigns. A Social Media Manager must also be aware of their interactions with the public (similar to customer service) and opportunities with prominent court influencers.
Inbound marketing
Inbound marketing refers to any activity involving your company’s website’s ability to attract, engage, and convert users. Typically, this entails populating your site with interesting and useful content that appeals to the audience you’re attempting to attract—thought leadership articles, helpful blog posts, etc. These should be carefully conceived and written so that they either rank high for commonly searched queries or have a catchy enough hook that your audience will share them through other channels. Inbound marketing has become an essential component of any strong digital marketing strategy, but executing it effectively is not easy because promotional content will not be shared as much.
Email marketing
To become a Digital Marketer, you must first learn to engage with customers via email effectively. In general, email marketing is the most direct way to nurture relationships with existing customers, keep them up to date on updates, and increase their level of engagement with your brand. In addition, of course, a highly targeted and low-cost email marketing campaign is a powerful way to reach new target customers or clients potentially.
Content marketing
Content marketing, a subset of inbound marketing, refers to creating high-quality content and developing a comprehensive content strategy. For example, a content marketing specialist would specialize in creating compelling content in various formats and channels, such as articles, videos, podcasts, social media posts, etc.
Public relations
Digital Marketers are frequently involved in their company’s efforts to obtain coverage from other publications, such as writing expert articles or think pieces for popular blogs or online magazines or granting interviews to digital newspapers, podcasts, etc. This, in turn, helps raise awareness of the company and establish its leadership as subject matter experts.
Pay-per-click (PPC) ads
Simply paying for advertisements ensures that more potential customers will see your brand or website. Simple in concept, complicated in execution: given the monetary investment, PPC advertising necessitates a well-thought-out strategy to ensure that your ads are only placed where they will be most effective.
Search engine optimization (SEO)
Search Engine Optimization is the practice of increasing a website’s ranking on Google and other search engines to increase traffic to that website. In a nutshell, Digital Marketers who specialize in SEO research the words and phrases that customers may use when looking for information online. Then they reshape their content around those queries while also keeping things like content indexing and link structure in mind.
Marketing analytics
Marketing analytics refers to the tools that enable you to conduct a post-mortem analysis of the success of your digital marketing efforts. Indeed, one of the most important advantages of digital marketing is that it is much easier to demonstrate the ROI of campaigns. It is now possible to obtain highly detailed breakdowns of where your digital traffic originates and goes, which keywords or images are most effective at attracting clicks, etc. Sorting through this mountain of data ensures that each digital marketing campaign learns from the mistakes of the previous one to better target the right audience in the future.
A digital marketer must also use measurable analytics to identify weaknesses and improve performance across these channels. In this position, you can be in charge of all aspects of a company’s digital strategy or just one.
There are advantages and disadvantages to becoming a digital marketer or specialist. For example, smaller businesses typically have one general specialist or manager, whereas corporations can delegate responsibilities to entire teams or multiple departments.
Digital marketing is no longer a specialized field. Instead, it has become an essential component of marketing activities across industries for engaging prospects, driving traffic, and generating quality leads.
Brands that want to thrive in today’s fast-paced digital world require digital marketers who can ensure their products and services are visible online. Skilled digital marketers must have knowledge and qualifications beyond basic marketing strategies and creativity. If you’re thinking about a top digital marketing career, a good place to start is learning about the skills needed and what digital marketers do.
Digital Marketing Job Description
Despite the wide range of duties and digital marketing skills required by various positions, you will find the majority of the following responsibilities in a typical digital marketing job description:
Outline, strategize and execute digital marketing campaigns such as search engine optimization (SEO) and search engine marketing (SEM), content marketing, email marketing, social media marketing, and pay-per-click (PPC) efforts.
Manage and shape social media marketing efforts, including selecting the best social media platforms and channels.
Before measuring performance and creating reports, analyze campaigns to determine the appropriate metrics and key performance indicators (KPIs).
Find new ways to generate leads and increase conversion.
To maximize the effectiveness of digital marketing campaigns, collaborate across disciplines, including with designers, developers, and communications professionals.
Skills Required to Become a Digital Marketer
Depending on your area of specialization, you’ll need to learn various technical and interpersonal skills. Here are some of the most common skills you’ll need to master:
- Video Marketing
- Search Engine Optimization
- Content Creation
- Data and Analytics
- Design and Innovation
- Email Marketing
- Keeping up with Tech Trends
Video Marketing
A digital marketer’s primary goal is to capture the attention of potential customers. Online videos are an excellent way to accomplish this. They are more visually appealing and easier to read than long blocks of text. They also allow for greater freedom of expression.
You’ll need to know how to tell a story with video. The campaign will have a better chance of success if you can elicit an emotional response from the viewer. Funny, wholesome, or shocking videos tend to stick with you.
Strong editing skills are required for success in video marketing. You will also need to write scripts and create storyboards for your ideas.
Search Engine Optimization
The majority of internet users begin by using a search engine. Then, they use Google specifically to find what they’re looking for. Search engine optimization (SEO) is the science of increasing a website’s ranking in search results.
If you can improve your ranking, you will have more visitors. As a result, there will be more sales and profit. As a result, SEO is critical in any digital marketing campaign.
SEO has a significant advantage over other digital marketing channels in that it allows you to target customers who are actively searching for your product or service in real-time. As a result, search traffic from targeted keywords converts into sales much more effectively than ‘interruptive’ banner advertising or pop-ups.
You’ll need to learn both on-page and off-page SEO strategies. Title tags, meta descriptions, friendly URLs, site maps, and breadcrumb navigation are examples. You will also need to build backlinks and promote your website on the internet.
Content Creation
It is said that content is king. It entices users to go to a website, watch a video, or follow a social media page. Content marketing encompasses official blogs, whitepapers, case studies, and general application usage guides.
A digital marketer should understand the nuances of content creation and its effectiveness. It would help if you understood how to choose content topics and deliver content your users want to read.
Data and Analytics
Data availability is what makes digital marketing so effective. You don’t start a campaign and then abandon it. Instead, you’ll need to analyze performance and monitor various metrics constantly. This data can be used to optimize campaigns and increase ROI.
You can, for example, set up A/B split testing where half of the traffic is routed to a test landing page. Perhaps you’ve altered the design colors or the page layout. You’ll have direct access to the data that shows which page has the most sales.
Performance metrics must be calculated, such as cost per click (CPC), click-through rate (CTR), conversion rate, and average spend per user.
Google Analytics is a free tool that can help you collect and analyze data.
Design and Innovation
The more users who enjoy the experience and feel at ease using a site, the more likely a marketing campaign will be successful. Users are always looking for a simple, effective, and comprehensive online experience. Any company that gets all three right will have the highest user retention.
Some of the most important on-page factors of a digital marketing campaign are transition effects, page loading speed, ease of online payment, and calls to action.
Email Marketing
Email marketing has existed since the dawn of the internet. And it is still an excellent way to communicate with new users, sales prospects, and existing customers. Unfortunately, spam filters have become more sensitive over time, so use caution when sending unsolicited emails. However, as long as you have the user’s permission, you can create targeted lists to promote your products and services.
When you provide real value to the user, email marketing works best. For example, you could send a monthly newsletter to your subscribers or send money-off vouchers to encourage spending.
Use catchy subject lines to increase open rates, and include a call-to-action in your email body.
MailChimp, SendPulse, and HubSpot are excellent online tools for managing email marketing campaigns.
Keeping up with Tech Trends
The digital marketing industry is heavily reliant on technology. As a result, it evolves at a breakneck pace. You’ll be expected to stay current on all of the latest tools and techniques and constantly refresh your skills. Knowing the fundamentals of coding and having hands-on experience with content management systems (CMS) such as WordPress will help you stand out.
Take Your Next Step in Digital Marketing
Great opportunities await you if you want to break into digital marketing and establish yourself as a successful digital marketer. You can expect plenty of opportunities for growth as more businesses recognize the value of effective digital advertising, social media marketing, and improved search rankings.
If you want to start your career right away, our Digital marketing course is best for you. You’ll get one-on-one mentoring throughout your journey and career coaching to help you find a job you’ll love.