Facebook Ad marketing

How to Facebook Ad marketing works?

To manage Facebook ad we need to create a Facebook ad
manager account to create ads, manage ads, manage ads budget, track the ad
preformation’s and keep eyes on your ads. Today all most companies are running
their ads on social media platform and generate the revenues for themselves.
Facebook is one of the best social media platforms to run ads. And you know
Facebook ad manager allowing you to run low budget ads into the comparison of
Google PPC and LinkedIn.

Do you know how many types of ads you will run through
Facebook ads manager account? There are three categories to run Facebook ads read
the below mentioned list:

Awareness Ads:

1.      
Brand awareness ads

2.      
Reach Ads

Consideration Ads:

1.      
Allow you to run ads to increase website
traffic.

2.      
Post Engagement ads

3.      
App installation ads

4.      
Allow you to run video ads to increase views

5.      
Lead generation ads

6.      
Messages ads

Conversions Ads:

1.      
You can run ads for conversions

2.      
Product catalog sales ads

3.      
Store visit ads will increase walkins for your
store or company

Targeted Audience:

This is very important and essential part of Facebook ads if
you did not create a targeted audience then your ad will not perform as per
your need, its lead per cost will increase, you will not get interested client
and website traffic etc…

There are different types of Facebook audience in Ad
manager. We can create three types of Facebook Audience: Saved Audience, Custom
Audience and Lookalike Audience. Read the below mentioned brief about audience
type:

How to create a Custom Audience for Facebook Ads?

1.      
Click on audience section then click on create
audience

2.      
Then select saved Audience

3.      
After that you can able to customise your audience
on the basis of Location, Language, Gender, Interest, demographic and
behaviour.

4.      
 Give the
name of this audience as per your convenient.

5.      
Exclude or include those people who like your
Facebook Business page.

6.      
Click on create Audience.

How to create a custom audience for Facebook ad?

Custom audience mostly used to Facebook remarketing ads.
Kindly read the below mentioned steps:

1.      
You need to create website pixel to collect the
website traffic data.

2.      
Create an excel file of your customer or clients
data and upload it to create custom audience.

You can create and upload the file of your Customer, website
traffic, App activity and offline activity.

How to create a lookalike audience for Facebook ad?

To create lookalike audience you need to follow these below
mentioned steps:

1.      
First you need to select a custom audience into
source section.

2.      
Then select the location which you want to target.

3.      
Then you need to select the Audience size
ranges.

 

Take help from Mahira Digital marketing agency, Our Facebook
ad account managers will help you to run your ads on Facebook and also tell you
the process which helps to you understand how Facebook ad manager works. What
kind of things you should keep into your mind while running ads of Facebook. if
you want to run ads on Facebook then it’s become very important to know and
understand the process step by step.

Here you can able to read about the process of Facebook ads
managers step by step:

1.      
You need to create a Facebook company page.

2.      
If you also want to run ads on Instagram then
you need to create a company profile on Instagram.

3.      
Connect the both Facebook page and Instagram
account

4.      
Understand your objective to run ads on Facebook

5.      
Create a campaign

6.      
Select an objective to run your ad like: leads
generation, reach, awareness and traffic etc…

7.      
Create ad sets.

8.      
Select an Audience

9.      
Select ad placements where you want to run ads.

10.  
Create ads

11.  
Select ad types from the below mentioned list:

·        
Image ad

·        
Carousel ad

·        
Video ad

12.  
Create Facebook pixels

13.  
Create Facebook ad form if you want to collect
your leads through the Facebook form or you can add your website landing page.

14.  
 Set a
budget according to your pocket

15.  
Write attractive title and description for
Facebook ad.

16.  
Create an attractive image in 1080 x 1080 size

If you want to run your Facebook ads, then you need to get
in touch with Mahira Digital Marketing Agency. Our Digital marketing experts
will help you into sale your services and product on Facebook. And our experts
will give you the best result with very low budget.

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