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Strategies to Increase Organic Traffic
You’ll hear this from many SEOs: traffic is a vanity metric. It doesn’t matter if that is true or not. The best quote came from Kelis, who said, “My milkshake attracts all the boys to the yard, and they say, It’s better than yours.” On that sweltering summer day, were the boys buying milkshakes? Maybe. Possibly not We all know, however, that they’ll return when they want a milkshake. Why? Because it outshines the milkshakes of the rivals.
However, how do you create the perfect milkshake to attract everyone to the yard? The six tactics listed below may be effective. But once more, we are starting with fundamental SEO principles and working our way up to more advanced ideas.
Carry out in-depth keyword research
It would help if you did extensive keyword research before you wrote a single sentence of copy for your website. It serves as the foundation of every effective on-page SEO strategy. However, keyword research will only increase your website’s organic traffic.
When selecting your keywords, pick a good balance of long-tail and short-tail keywords with varying search volumes. Then, while you work toward those Big Money keywords, this combination can help you gain traction on easier keywords to rank for.
Every page on your website should have one to three target keywords, and your keyword research should be thorough enough for the targeted keywords to be distinct. Consider combining two pages into one if you cannot come up with two distinct keywords for one page, as doing so will prevent keyword cannibalization.
Make your metadata better
Your list of keywords—your “milkshake,” if you will—is ready. It’s time to use them effectively now. Getting the boys to the yard requires optimizing your meta title and meta description.
When optimising your metadata, adhere to keyword usage and length best practices. This includes including your target keyword, which we talked about in step one, in your meta title and description. Here, you want to demonstrate to Google and the searcher that your result is pertinent.
The same guidelines apply to all platforms, as we cover in-depth how to improve SEO on Shopify in our blog. Additionally, using our organic listing preview tool, you can ensure that your metadata won’t be truncated in a search result.
Produce in-depth and reliable content
Fluff is out (as it has been for over a decade), and helpful, people-first content is in, thanks to Google’s most recent update on helpful content (again, really nothing new here). So keep making your content current, comprehensive, and authoritative, even though we hope you’ve been writing for readers rather than just Google.
Use the same keyword advice as before for every new piece of content you produce, whether it’s a blog post or a landing page. Ensure you have your target keyword and that other content on your website isn’t being cannibalized.
Use internal linking
Here is where the enjoyable part begins. Writing authoritative content, using your keyword in your metadata, and having a keyword plan are just a few strategies for increasing organic traffic.
Users can easily navigate your website and find relevant content using internal links. But how does it support the growth of organic website visitors?
You inform Google about a page’s relevance by linking one on your website to another. When using internal linking, there are key tactics to keep in mind.
First, a page should only contain links to the same page once. This practice is unnecessary and needs to be updated.
The target keyword (or a close variation) of the destination page should be included in the anchor text when linking to a page. The signal we were referring to is this one. The anchor text for the destination page’s target keyword helps in increasing the keyword’s relevance for that page.
Finally, avoid using non-descriptive anchor text. Hopefully, this goes without saying. For example, it would be a waste to have anchor text about the destination page if you said, “Click here to read about our copywriting services,” and then linked the word here.
Acquire backlinks from relevant publications
Making specific and authoritative content is step three, which is the best way to get backlinks. Of course, you want your content to be excellent enough that you won’t need to request backlinks formally. Despite this, you can invite the boys to the yard without forcing them to promote your milkshake stand on their websites.
One of the hardest things to come by in SEO is trustworthy backlinks. They take a long time to ask for and are difficult to acquire naturally.
High-quality backlinks are still possible, but you will have to put in some effort to get them. So don’t buy them either, please, please, please.
Increase website speed and correct technical issues
Google’s Core Web Vitals, Page Experience Report and Mobile Usability Report are excellent free tools for assessing your website’s technical and loading times. However, you don’t have access to a dev team. In that case, you might need the assistance of professional SEO services to improve your technical SEO. Even though it may seem tiresome to work continuously on your site’s technical health, doing so can help you rank higher in search results and boost organic traffic.
For more information consult with Mahira Digital Marketing Company in Delhi.