The most frequent error we see local businesses make with the simplest fix is paying attention to their local Google My Business listings. Your Google My Business (GMB) profile is visible in local search results. It contains reviews, addresses, opening times, and a brief description of your service. This listing’s significance must be acknowledged because it frequently appears as the top organic result on a search results page. So take charge of your Google My Business listing to boost your search visibility!
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Update the details of your business.
Log in to your account first, then double-check the accuracy of all the information related to your company. Then, if you still need to create a GMB account for your business, you’ll need to search for it to see if one has already been made for you and claim it.
There are many sections to update, and it’s crucial to ensure that information like your name, address, website, and hours is consistent online. Additionally, it would help if you chose the correct option from the many categories Google offers.
If you have multiple locations, you can choose to “manage location.” Choose this to modify details like the address, business hours, or website that may vary between locations. But once more, carefully consider all your options to ensure you’re giving prospective customers the most pertinent information.
Upload Your Business Photos
According to Google, businesses with photos in their GMB listings “will receive 42% more requests from users on Google for directions to their location, and 35% more clicks through to their website than businesses with no photos.” Use high-resolution images of your company, its products, and services to differentiate yourself from the competition.
Businesses that offer services like landscaping can dazzle potential clients by displaying before and after pictures. Alternately, use them to draw attention to a crucial aspect of your company. For instance, Wholesale Palms, a local landscaping and plant nursery, claimed that the most frequent query they received from clients was, “Do you sell to the public?” They had initially believed that their clever name would demonstrate their affordable prices. However, it discouraged customers from contacting them. Instead, after uploading an image of their plants with the bold text “Open To The Public,” they saw a 20% increase in calls.
Use your imagination when taking pictures representing your company and trying to convey your brand. Keep in mind that customers can also upload images; you should periodically check these to ensure they pertain to your business.
Encourage reviews and respond to them.
90% of people research products online before buying! So, request reviews from pleased clients and make it simple for them by sending a link to your profile. According to a study by Bright Local, 68% of customers will submit a review for a nearby establishment if requested. Furthermore, 30% claimed to have evaluated a company based on how it responded to customer reviews! This means that whether the customer feedback is positive or negative, you must respond to it.
It’s crucial to be respectful when responding to a negative review, state your case clearly without making any accusations, and accept as much responsibility as possible. Admit it and offer an apology if you had a rude employee. Those unfavorable reviews will invariably result from circumstances beyond your control. When appropriate, continue to be respectful and offer your perspective, but always accept responsibility for your part of the situation and never point the finger.
Your digital profile would greatly benefit from optimizing your Google My Business. Keep your listing near the top of the organic results by maintaining accurate information, updated photos, and favorable reviews. So, take control of your Google My Business account and assess the potential effects on your business.
For more information consult with Mahira Digital Marketing Agency in Delhi for more information.